Electrify America invests $3 million in California to promote EVs in disadvantaged communities

Electrify America has announced nearly $3 million in new investment to help four community-based organizations to promote zero-emission vehicle education and awareness in low-income and disadvantaged communities throughout California. This effort is part of the company’s existing plan to invest $200 million in California ZEV infrastructure and education programs through mid-2024.

Through 2021, EA has invested $197.3 million in low-income, disadvantaged and underserved California communities to promote ZEV driving, including $18 million in education and marketing.

The new investment will support digital and in-person education, EV ride-and-drive events, EV incentive and financing workshops, and home charging education.

More than 100 California organizations were invited to submit proposals to support brand-neutral ZEV education and awareness. Investment recipients include:

Breathe SoCal, which will host EV educational sessions for ride-share drivers, a ride-and-drive EV event, and a miniature EV competition for families, all in and around the Long Beach-Wilmington area;

Ecology Action, which will host ride and-drive-events, EV showcases, EV purchase support guidance and EV webinars throughout the Central Coast;

Plug In America, which will organize ride-and-drive programs across California and EV test drives in rural communities;

Valley Clean Air Now, which is committed to reducing air pollution in the San Joaquin Valley, a region with some of the worst air quality and most severe poverty in the US. VCAN and partners such as Charge Across Town will offer disadvantaged community groups test drives and help with qualifying for ZEV incentives. VCAN will also recruit new car dealers to join the Clean Cars 4 All program.

Source: Electrify America

Source: Charged EVs

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